Noreen
and Gaeten Frank have been in the kitchen business for more
than 20 years. As a custom cabinet maker, Gaetan took great
pride in the quality of his work. In early 2000 the Franks
were approached by a Brazilian Soapstone supplier about adding
their product to the Frank’s line of countertops. Other
retailers who sold granite didn’t seem interested, but
the Franks did some research and decided to move forward in
a new direction. For Gaetan, making custom cabinetry was becoming
a source of frustration with cheaper, mass-produced alternatives.
An extensive learning curve followed as they researched equipment
and tried different techniques for fabrication. In addition
to acquiring more knowledge to produce the finest product,
they realized it was necessary to educate the consumer. Noreen’s
marketing background provided her with the expertise to initiate
an aggressive advertising campaign. During the SARS (Severe
Acute Respiratory Syndrome) epidemic that hit Toronto in 2003,
a subsequent newspaper article about a study of bacteria on
countertops by Canadian public health officials, touted soapstone
as one of the best options. This validation, along with Noreen’s
efforts proved to be successful.
In 2006, N&G moved their business to a new 10,000-square-foot
facility in Stouffville, providing them with a professional
showroom and proximity to the décor Mecca of Canada
– Toronto. They are the largest soapstone counter top
fabricators in Canada and will install or ship Canada wide
Much of their soapstone is sourced from Brazil, with the
Franks making regular visits to the country to personally
select the product. Ultimately, this hands-on service, along
with nurturing ongoing relationships, has proved to be the
key to their success.
Along with their Soapstone line they also fabricate other
natural stone such as Granite, Marble and Vermont Slate, Solid
Surfaces such as Corion and Staron, and Quartz Surfaces Silestone,
HanStone, CaesarStone ,Zodiac
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